by Mariah Posey | Feb. 10, 2017
Popular TED Talk lecturer and Harvard psychologist, Daniel Gilbert, will be speaking at Elon University’s Spring Convocation at 3:30p.m. March 30 in Alumni Gym. His 2007 book, “Stumbling on Happiness,” was one of New York Times’s Bestsellers for six months and has been translated into more than 30 languages.
“He’s a great example of Elon’s priority on bringing world leaders and scholars to campus giving students, faculty, and staff a chance to interact with people who have challenging and inspiring ideas,” said vice president of university communications Dan Anderson.
He aims to teach people the importance of discovering their own happiness and understanding its effect on business strategy, sales and marketing, and understanding customers. In 2013, Gilbert launched a series of television commercials in partnership with Prudential Financial, a life insurance company, to encourage Americans to save for retirement in preparation for their futures. According to his website, the advertising campaign has been one of the most successful in the history of the financial services industry.
“Gilbert is widely known for his research into having a great quality of life,” Anderson said. “His best seller ‘Stumbling On Happiness’ and three popular TED Talks have popularized his work as a professional psychologist.”
His TED Talks have gained traction of more than 20 million views and his first one is the 15 most popular of all time. Gilbert has also been named one of the world’s 50 most-followed scientists on social media in 2014.
Tickets for Spring Convocation will be available as of March 9. General admission is $13 or free with an Elon ID.